The B2B surplus food exchange

Short-dated stock sold in a few hours, not a few days

You list the surplus: category, weight, best-before date, location, price. Within the same minute an alert reaches companies looking for exactly that product in your area. Whoever accepts first, takes it. Disposal cost becomes revenue.

I have surplus stock I am looking to buy

We are building the platform and speaking with our first companies now. Registering is not an order or a commitment — it is an invitation to a 15-minute call.

  • hundreds of kg – tonnessize of a single batch
  • hoursthe selling window instead of disposal
  • €0upfront fees — we earn a commission

Problem

One side pays to throw away what the other side overpays for

The wholesale surplus market still runs on phone calls and personal contacts. When two days are left before the best-before date, there is no time to ring around — the stock goes to waste.

Sellers: disposal is a double loss

You already paid for the goods. Then you pay a second time — for waste collection and processing, for cold storage occupied by a batch nobody will buy, and for the staff hours spent trying to place it somewhere.

  • Internal markdowns recover a fraction of the value and erode the margin on full-price stock.
  • Donation closes the books but generates no revenue at all.
  • Surplus appears irregularly, so nobody has a ready process for it.

Buyers: sourcing costs rise faster than the menu

In hotels, catering and ready-meal production the largest cost item is raw material — above all meat and dairy. Prices from regular suppliers keep climbing, while menus and client rates are contracted months ahead.

  • Short-dated stock is fully usable when it goes straight into production the same day.
  • The problem is not willingness — it is that nobody knows who has surplus, and when.
  • Opportunities appear by accident, through a call from a friendly sales rep.

The core problem is real-time information. The goods exist, the money exists; what is missing is a channel that connects the two before the date runs out.

How it works

Two paths, one mechanism: the alert and the right of first refusal

We work like a freight exchange. One side posts the load, the other has filters set up and gets the signal immediately. Whoever accepts first, wins.

Sellers Wholesalers, retail chains, producers, meat plants, industrial bakeries

  1. 1

    List a batch in a minute

    Category, weight, best-before date, warehouse location and price. No ERP integration — a short form is enough to start.

  2. 2

    The system finds the buyers

    We alert every buyer whose filters match your batch — category, volume and radius.

  3. 3

    Accept the first response

    You see the company that accepted, together with its invoicing details. You agree a collection time.

  4. 4

    The stock leaves instead of sitting

    Buyer collection or a refrigerated carrier from our partner network. You pay commission only on a closed deal.

Buyers Hotels, caterers, restaurant chains, ready-meal producers, ship chandlers

  1. 1

    Set your sourcing filter

    For example: “meat and cold cuts, at least 100 kg, within 50 km of Rotterdam”. You can have as many filters as you like.

  2. 2

    Get alerted the moment it is listed

    Push, SMS or e-mail — batch details, price and collection deadline right there in the message.

  3. 3

    Accept with one click

    Several companies may be interested at once. Speed decides: the batch goes to whoever confirms first.

  4. 4

    Collect and use it the same day

    Pick it up yourself or order refrigerated transport through the platform from a vetted carrier.

What makes us different

This is not a surprise-bag app

Too Good To Go and similar apps solve a consumer problem worth a few kilograms a day. Donation platforms solve a problem for charities. None of them sells a tonne of meat to a business in four hours.

Comparison of the B2B surplus exchange with consumer apps and donation platforms
Dimension Our B2B exchange Too Good To Go and similar Donation platforms
Recipient Business (B2B) Individual consumer (B2C) Charities and food banks
Size of a single transaction Hundreds of kilograms to several tonnes One bag, typically 1–3 kg Large volumes, but unpaid
Outcome for the lister Sales revenue Token retail revenue No revenue, tax deduction
How the recipient is found Filter-based alert, first to accept wins Customer browses the app Arrangements and collection schedules
Time from listing to collection Hours Same day, but micro scale Days, depending on the charity
Transport Refrigerated partners matched to the batch Customer collects in person Handled by the receiving charity
Typical lister Wholesaler, chain, producer, meat plant Bakery, corner shop, restaurant Retail chains running CSR programmes

Scroll the table sideways to see all columns.

Pilot programme

Register your company for the first group

We are selecting a limited number of companies to launch the exchange with in the first region. We ask for specifics because they determine whether the platform ends up genuinely useful to you. It takes about two minutes.

You are filling in the supply-side form — for companies where surplus arises.

International format, including the country code.

Main surplus categories

Please tick everything that occurs regularly.

Optional, but this answer is the most valuable one for us.

Privacy notice (GDPR)

The controller of your personal data is OPTISENA sp. z o.o., a limited liability company registered in Poland. For data protection matters contact: [email protected].

We process the data you provide on the basis of Article 6(1)(a) and 6(1)(f) GDPR (consent and the legitimate interest of the controller), solely in order to: contact you commercially, hold a validation call about the planned platform, and inform you when the pilot programme launches.

Providing the data is voluntary but necessary for us to make contact. We retain it for 24 months from the last contact or until you withdraw consent. You have the right to access your data, rectify it, erase it, restrict its processing, port it, object to processing, and withdraw consent at any time (without affecting the lawfulness of processing before withdrawal). You also have the right to lodge a complaint with your national supervisory authority. The data is not used for automated decision-making or profiling.

We reply within 24 hours. No commitment, no fees.

FAQ

The questions we get asked most

Who is responsible for food safety?

The platform is an information intermediary — it matches seller with buyer and never takes ownership of the goods. Responsibility for quality, labelling and batch traceability stays with the seller, exactly as in any other wholesale sale. Maintaining conditions during transport is the carrier's responsibility under their own contract and insurance.

The terms of service separate these roles clearly, and every batch is documented in the system (batch number, date, storage conditions), which helps both sides demonstrate compliance with food safety requirements.

How does refrigerated transport work?

We do not own a fleet and do not intend to. We work with specialist refrigerated carriers who have been doing this for years. On every listing the buyer sees an “order transport” option and an estimated cost for the run.

Self-collection is always available — if you have your own refrigerated vehicle, you pay nothing extra.

What does it cost?

No upfront fees, no subscription to get started, no charge for posting a listing. We earn solely through a commission on a closed transaction — if the goods do not sell, you pay nothing.

Companies in the pilot programme receive a reduced commission rate for the duration of the pilot. We agree exact ranges on the call, because they depend on category and volume.

Do we need to integrate with our ERP system?

No. To begin with, listing is manual: a short form, a few seconds per batch. We do not require involvement from your IT department or changes to your warehouse system.

ERP or POS integration is an option for later, for companies listing a dozen or more batches a day. We then build it on our side — we adapt to your system, not the other way round.

What if nobody buys our batch?

Then you proceed exactly as you do today — there is no cost for simply trying to list it. We will be straight with you: an exchange gets more effective as participants join, which is why we are starting in one region and one group of categories, so that there is real liquidity from day one.

How does settlement and invoicing work?

The sale happens directly between the two businesses — the seller invoices the buyer on standard terms. The platform issues a separate monthly invoice for its commission.

How is this different from Too Good To Go?

Those apps sell a consumer a bag weighing a few kilograms. We handle business-to-business transactions where a single batch is hundreds of kilograms or tonnes, the price is negotiated at wholesale level, and collection is arranged by a refrigerated carrier. There is a detailed comparison in the table above.

What stage is the platform at?

We are pre-launch. We are collecting registrations from both sides of the market so that we can start with a complementary group of sellers and buyers in one region. Registering is neither an order nor a financial commitment.

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